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    <title data-ignore-plain-text>&ldquo;&hellip;And What Else?&rdquo; Issue #20</title>
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            Our latest insights. Enjoy!͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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    <a class="brand-logo-link" href="https://www.whyfortytwo.com/" style="color:#101010 !important;"><img class="brand-logo" src="https://images.squarespace-cdn.com/content/v1/5eff3ee08853fb43f15863c9/1623019483978-GJ91MZ46JOC3HSYAJWO2/ke17ZwdGBToddI8pDm48kEpipz7bLWo3rvEYAT_agjR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UdqmeYI93Tg6F012Ejroadwg35yroCe0cbPHyTglcnMUZDqXZYzu2fuaodM4POSZ4w/42+FINAL+LOGO.png" height="99" alt="Forty-Two Consulting" style="font-size:.5833333333333334em;display:block;border:0;text-decoration:none;line-height:0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#d5c75f;height:auto;max-height:99px;max-width:100%;width:auto;"></a>
    
  

      
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      <h2 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:2.953125em;mso-line-height-alt:2.953125em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;text-align:center;"><strong>“...And What Else?”</strong></h2>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;text-align:center;"><strong>Newsletter and Thought Starter</strong></h4><p style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><strong>Issue No. 20</strong></p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Success begins by asking the right questions. So why not a newsletter that asks a powerful question: “…and what else?”</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Hope these insights pierce through the clutter and create a moment to reflect on your purpose.</h4>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#576857" class="text-section section-content">
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;"><strong><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">First Thoughts</span></strong></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>The $97 Carwash</strong></h4><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">I pulled up to the dealership to replace a burned out headlamp bulb. I had given up trying after 30 minutes of hand cramps, finger scrapes, and a flurry of curse words.</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">This will be easier for the dealer technician, I reasoned. And since I am a good customer (purchased four cars at this dealership), I was certain it would be a courtesy repair. While I was prepared to wait for the repair, what I was not prepared for was the charge—$97. A charge the young service rep explained as, “Because of the new owners. They require us to charge for these kinds of things.” “But,” he offered, “you’ll get a car wash.”</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">Hmmm, I thought. This short-term decision to charge me for a service (one previously completed as a no-cost courtesy) is now not a courtesy, but a transaction. Ok, I get the calculation: 30 minutes of a technician’s time multiplied by their hourly rate. It all adds up.</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">Yet, it doesn’t. It created a disruption in the relationship I had with this organization. It’s now unbalanced—they “charged” me for the interaction when I expected balance. It has tarnished my relationship with that dealership. Short-term decision vs. long-term impact. A quick win.</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">Not unlike personal relationships, eh?</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">Consider this: What behaviors are you choosing that are taking rather than creating value? What are you “charging” those around you for your presence? Are you creating short-term convenience (for you) that creates long-term disruption and pain for others?</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">We all want to profit from our interactions. Yet, the profit need not be at the detriment to our collective bigger, broader, bolder purpose. Or are you ok asking $97 for a carwash?</h4>
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      <div class="section-caption-text" style="position:relative;"><h3 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.96875em;mso-line-height-alt:1.96875em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;color:#000;"><strong>The Forty-Two Challenge</strong></h3><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><strong>Question #17: What is the first step you can take today to accomplish that big goal?</strong></h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">The Challenge</span>: Big, long-term goals require sustained effort. But all effort starts with an initial step—a step that is often easy to delay. How about this: identify the three easiest things you need to do to move toward that daunting goal. Do just those three things and see what progress you’ve made. </h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;">Share your reflections on your favorite social channel. #FortyTwoQuestions</h4></div>
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      <div class="section-caption-text" style="position:relative;"><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><em><strong>In Awe </strong></em>by John O’Leary</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;">There was once a time when we viewed each day not as something to endure but as a marvelous gift to explore and savor. Let’s try to discover that again, say O’Leary. Being in awe of life’s so-called ordinary moments is a gift.</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Thought Starter</span>: Awe turns us away from self-absorption; it attunes us to others; it reminds us of our place in the world. What took your breathe away? What has excited your sense of wonder? Makes you wonder, doesn’t it?</h4></div>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;"><strong><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Final Thoughts</span></strong></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">“Leadership brilliance is expressed more in ‘we together’ cooperation than an ‘I alone’ delusion.”</h4><ul data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p style="color:inherit;font-size:.875em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;line-height:1.2;margin-top:0pt;margin-bottom:0pt;" class="">Edgar Schein and Peter A. Schein, <em>Humble Leadership</em></p></li></ul>
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