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    <title data-ignore-plain-text>&ldquo;&hellip;And What Else?&rdquo; September 2021 newsletter</title>
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            Our September 2021 newsletter. Enjoy!͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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      <h2 style="color:inherit;margin:1.414em 0 .5em;line-height:1.25em;font-size:2.953125em;mso-line-height-alt:2.953125em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:300;letter-spacing:-.01em;text-align:center;"><strong>“...And What Else?”</strong></h2>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;text-align:center;">Newsletter and Thought Starter</h4><p style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;text-align:center;" class="">September 2021</p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Success begins by asking the right questions. So why not a newsletter that asks a powerful question… “and what else?”</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Hope these insights pierce through the clutter and create a moment to reflect on your purpose.</h4>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;"><strong>First Thoughts</strong></h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Positive thinking. I think it works. I’m positive. I think.</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">In 2005 Marcial Losada and Barbara Frederickson published research claiming that there is an exact number of positive emotional activities required to overcome a single negative encounter. The number they proposed was three. Three positive interactions were needed to overcome that negative one. This research quickly caught on (often referred to as the “Losada Line”) with consultants and coaches, many implementing the idea in practice with eye-catching PowerPoint presentations and YouTube videos. Yet, as scientists do, subsequent research debunked the research, questioning the validity of the number—or any number for that matter. Yet, the practice of encouraging three positive interactions carries on as a staple in team coaching and leadership training. Why? Because what research doesn’t substantiate, action and impact does. More positive interactions are better than less. Period. Does the number really matter? So while theories can sometimes fall out of favor, occasionally one comes along that advocates for something so obviously good that no research is needed to substantiates its value.</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">So go ahead. Initiate those three positive interactions today. I won’t tell the social scientists.</h4>
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                          <h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><strong>Thinking Out Loud Blog</strong></h4><h4 style="margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><em>Got Mission?</em></h4><p class="" style="font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#000;"><em>(From the Archives)</em></p><p class="" style="font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#000;">The purpose of a business—ummm, let me rephrase—the purpose of an&nbsp;<em>organization</em>&nbsp;is to achieve its mission.</p><p style="font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#000;margin-top:1rem;margin-bottom:1rem;" class="">How do I know? Because successful companies illustrate it every day. When companies are driven by a mission – aka their purpose – their direction is framed and people and decisions are aligned. Proof?<a href="https://www.whyfortytwo.com/thinkingoutloud/blog-post-two-z2b3l" target="" rel="nofollow noopener noreferrer" style="color:#101010 !important;"> READ MORE </a></p>
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      <div class="section-caption-text" style="position:relative;"><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><strong>The Forty-Two Challenge</strong></h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><strong>Question #25</strong><em><strong>:</strong> </em>What can you give the world today? Something uniquely you.</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">The Challenge</span>: It seems everyone is talking about purpose. “Purpose” —It sounds so big; so hard; so involved. But it doesn’t have to be. Surely you have something to give, don’t you? Well, that’s purpose. The challenge? What do you do well that you can give the world today? It doesn’t have to be big, but it does have to be you. You’ve got something. I know it.</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;">Share your reflections on your favorite social channel. #FortyTwoQuestions</h4></div>
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    <table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" align="center" class="side-layout" style="width:100% !important;"><tbody><tr><td class="section-text-cell" style="padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;">
      <div class="section-caption-text" style="position:relative;"><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><strong>Worth Reading</strong></h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><em>The Happiness Advantage </em>by Shawn Achor</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;">We got it backwards. Success does not create happiness. Happiness creates success. This short but powerful read provides loads of fire power next time you encounter someone who says, “eh, optimism is just a nice to have.” Sling this at them: optimistic sales people outsell pessimistic ones by 56%.</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Thought Starter</span>: Research supports that our beliefs can impact our efforts and directly change concrete results. So, what do you believe in and what can that create?</h4></div>
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      <div class="section-caption-text" style="position:relative;"><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><strong>Worth Watching</strong></h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><em>Blame, </em>Brene Brown</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;">Blame misdirects our energy, blinding us to opportunities for empathy.</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Thought Starter</span>: Next time something goes off the rails, instead of looking for someone to blame, search for cause. Cause is where to find dialog, empathy, and often a solution.</h4></div>
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