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    <title data-ignore-plain-text>&ldquo;&hellip;And What Else?&rdquo; Issue No. 23</title>
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            Our latest insights. Enjoy!͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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    <a class="brand-logo-link" href="https://www.whyfortytwo.com/" style="color:#101010 !important;"><img class="brand-logo" src="https://images.squarespace-cdn.com/content/v1/5eff3ee08853fb43f15863c9/1623019483978-GJ91MZ46JOC3HSYAJWO2/ke17ZwdGBToddI8pDm48kEpipz7bLWo3rvEYAT_agjR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UdqmeYI93Tg6F012Ejroadwg35yroCe0cbPHyTglcnMUZDqXZYzu2fuaodM4POSZ4w/42+FINAL+LOGO.png" height="99" alt="Forty-Two Consulting" style="font-size:.5833333333333334em;display:block;border:0;text-decoration:none;line-height:0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#d5c75f;height:auto;max-height:99px;max-width:100%;width:auto;"></a>
    
  

      
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      <h2 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:2.953125em;mso-line-height-alt:2.953125em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;text-align:center;"><strong>“...And What Else?”</strong></h2>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;text-align:center;"><strong>Newsletter and Thought Starter</strong></h4><p style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><strong>Issue No. 23</strong></p>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Success begins by asking the right questions. So why not a newsletter that asks a powerful question: “…and what else?”</h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Hope these insights pierce through the clutter and create a moment to reflect on your purpose.</h4>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.96875em;mso-line-height-alt:1.96875em;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;"><strong>First Thoughts</strong></h3>
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      <h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">The sign next to the coffee machine in the office lobby read:&nbsp;</h4><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;text-align:center;line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><em>“Notice! We no longer have coffee available for customers. - The Management.”</em></h4><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">“Management”—That generic entity that forces people to do things they don’t want. The mysterious group that is to blame if you don’t like it. “They” made the decision; “they” are responsible for your complaints. “I,” on the other hand, had nothing to do with it.&nbsp;&nbsp;</h4><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">A few similar “not-my-decision” refrains: “It’s company policy,” “It’s out of my hands,” “My boss made that decision,” “They are the reason for your disappointment, not me!”</h4><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;line-height:1.38;margin-top:0pt;margin-bottom:0pt;">Sometimes deferring responsibility feels safe and easy. But it seems more than ever we need less “they” and more “we.”</h4>
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      <div class="section-caption-text" style="position:relative;"><h3 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.96875em;mso-line-height-alt:1.96875em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;color:#000;"><strong>Thinking Out Loud</strong></h3><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;">Birds Got it Right: The Leaders are Right Next to You</h4><p class="" style="font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#000;">It is consistently stunning. Hundreds of birds flying in unison—cruising, streaming, flowing through the air. These bird swarms are mesmerizing—even soothing—yet perplexing for their coordinated movements, all occurring ostensibly without a clear lead bird. But how? Leave it to the scientists to make sense of it.&nbsp;</p><p class="" style="font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#000;"><a href="https://www.whyfortytwo.com/thinkingoutloud/birds-have-it-right-the-leaders-are-right-next-to-you" rel="nofollow" style="color:#101010 !important;"><strong>READ MORE</strong></a></p></div>
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      <h3 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.96875em;mso-line-height-alt:1.96875em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;text-align:center;"><strong>Our winner is…</strong></h3><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Thanks to everyone who submitted their name for the leadership book drawing last month. Without further delay, the winner is… Casey Wright. Casey selected <em>Atomic Habits</em> from the <a href="https://www.whyfortytwo.com/purposeful-resources" rel="nofollow" style="color:#101010 !important;">Purposeful Resources</a> collection. Excellent choice! </h4><h4 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;">Congrats, Casey!</h4>
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              <div class="section-caption-text" style="position:relative;"><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;">Creating a new habit can be daunting. But there are some tricks to get started. Try this hack:</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><strong>Temptation Bundling:</strong> Link your aspirational habit to an existing habit that you already enjoy. (<em>e.g. You like listening to audiobooks &gt;&gt; listen to them only when working out.</em>)</h4></div>
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              <div class="section-caption-text" style="position:relative;"><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;">Duck or rabbit? More like duck <em>and</em> rabbit.</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;">Perceptions—especially initial, unchecked ones—can limited our ability to make good decisions. Our willingness to probe beyond our initial perceptions can create a broader understanding of situations and people. Read about it <a href="https://bigthink.com/the-learning-curve/question-your-perceptions/" rel="nofollow" style="color:#101010 !important;">here</a>.</h4><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.3125em;mso-line-height-alt:1.3125em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#000;"><span style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;text-decoration:underline;">Thought Starter</span>: What limiting perceptions are you holding on to about a project, peer, or situation?</h4></div>
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